5+ years of B2B copywriting and content marketing expertise at a global brand.
Hi, I’m Candice. I am a freelance copywriter specializing in B2B content marketing across tech, SaaS and business. I honed my skills as a product marketer at IBM, managing content strategy within multiple campaign teams and writing every kind of marketing copy to exist.
I specialized in long-form editorial content, penning thought-leadership blogs and whitepapers for executives and subject matter expects. I drove campaign engagement through data-driven optimization across paid and owned channels, and am also well-versed in messaging strategy, having developed value props for several solutions.
At the core of Salus Studios is strong writing—it is my belief that truly effective communication goes a level deeper to deliver value in and of itself to the customer. Great content is a compelling tool to amplify your brand’s unique value and can become a powerful incentive for your target audience.